Born in Co Tyrone in 1971, Wauchob graduated from Central St Martins, London, in 1993. On graduation, she worked with designer Koji Tatsuno for four years, and in 1997 moved to Paris, working with Louis Vuitton on textile development and accessories. She started to design and produce her own collection in 1998.
"My collection is for women who really want design to feel good and make them feel good. They want to look inconspicuously sexy. Real women who know what suits them and are confident about fashion. This means they don't rely on branding. It's the image and product that are most important.
I think about femininity a lot. Sexiness is more primal. Femininity is so important to women.
It doesn't always mean softness. It can mean the juxtaposition of soft and strong.
Women really incorporate both. The quintessential Sharon Wauchob is feminine and boyish at the same time, always relaxed, not overstated but with hidden details. "