Born in Vipiteno (Bolzano, Italy) in 1970, Reinhard graduated in 1998 from Wiens
University of Applied Arts. Over the years he has participated in many design
projects and in 1996 he won the International Design Competition of Fukai
In 2003, in Wien, he began to recycle hats and reshape them on his personal style. So was born his first hat: “il classico”. In 2005 he moved to Tuscany to learn the art of traditional hat making. In the same year he participated at his first “Pitti Uomo” and emerged as a hat and cap designer.