NG boutique collates the work of New Zealand and International designers whose work is either emerging in the world of high end fashion or is well established. All designers are carefully selected for their unique aesthetics, for their use of quality materials and production processes and for their artistic practices rather than their commercial brand.

Travelling to Paris fashion week, director and designer Sharon Ng, chooses clothing and accessories for discerning and NOT FOR SAFE DRESSERS who have a love of distinctive possessions and a passion for individual expression.

With an eye for artistic talent and a background in fashion design, Sharon Ng is particularly interested in supporting emerging designers whose work is relevant and contemporary and possesses the “timelessness” requisite of classicism.

The boutique is located within a renovated heritage building and operates alongside a contemporary jewellery gallery, a fine art gallery, architectural practice and graphic design business. It is a destination store that not only offers exquisite and exclusive products but offers an inspirational experience for all visitors who appreciate the merging of  quality traditional and modern workmanship.   


The aesthetic direction of Lela Jacobs is minimal and understated with an emphasis on strong design, innovation and androgynous appeal without trend victimisation. A monochromatic colour palette of predominantly blacks, greys, whites and neutrals accentuates the conceptual silhouettes and strong lines of a Lela Jacob design. 

The label values high quality fabrics, locally well-made garments, accessories and unique explorative thinking. The designs intend to be thought provoking, versatile and highly wearable through inquisitive thought, challenging technical pattern making and experimental silhouettes. 

These are executed in luxurious and high-end fabrics valued for their quality, finish and durability through the garment lifecycle. This is evident from the selection of exquisitely soft and opulent natural materials such as silks, cottons, leather and merino. 

Inspirational influences include a multitude of cross cultural references and collaborations with local and international artists from a diverse range of mediums. The brand values its relationships with established and emerging creatives, and enjoys nurturing and supporting their talents through recognition, mentoring and advice. 

Supporting the local economy is an integral part of the brands values, favouring local New Zealand manufactures, hand knitters and collaborations with crafters and artists.