comme des garÇons
Rei Kawakubo is the creative director of Comme des Garçons. She did not train to be a fashion designer, but studied art and literature at Keio Universitry. Perhaps as a result of this Kawakubo has always followed the beat of her own drum, both commercially and creatively. Dubbed 'anti fashion' and 'Hiroshima Chic', Kawakubo's first show made ripples across the fashion industry.
The Japanese designer entered the industry when she took a job at a textiles factory. In 1967 the designer became freelance stylist. Two years later she began making clothes under the label Comme des Garcons.
By the time of her Paris debut in 1981 Kawakubo was so famous that her followers and fans were dubbed 'the crows' in the Japanese press. The designer told the New Yorker in 2005 that she"never intended to start a revolution" she intended only to show "what I thought was strong and beautiful. It just so happened that my notion was different from (that of) everybody else."
Comme des Garçons presentations are arresting experiences, both visually and creatively. Kawakubo told Interview Magazine "I am not conscious of any intellectual approach as such. My approach is simple. It is nothing other than what I am thinking at the time...The result is something that other people decide."
"In terms of creation, I have never thought of suiting any systems or abiding by any rules - either a long time ago or right now. In this respect I have remained free."
Kawakubo told Interview, "Comme des Garçons has always travelled at its own pace and will continue to do so." It has and fashion is better for it.